WEB

Many sites, especially in the U.S., specializing in consulting to track profiles, select responses and follow the first phase of virtual meetings. "Our customers are not losers, but successful people who do not know how to sell" by Mark Easter

Compile profiles on ad sites, with descriptions and phrases for effect, taking care to manage the response and any negotiations for a live event. And if you have doubts about the picture right the classics to choose from, an expert will guide you in this difficult step. Born to meet the needs of those who do not want to run the risk of surfing the web for hours, unable to find the right person. For a love story or a night of passion. A little 'ghostwriter, and a little' marketing experts, are modern and virtual transposition of Cyrano de Bergerac, the swordsman with the long nose which, in an attempt to win his cousin, he decided to write letters and poems on behalf of the man who she loved.

And the character told by the Frenchman Edmond Rostand refers explicitly to the end of the nineteenth century one of the first sites of its kind, the American E-cyrano.com. The target is represented by professionals too busy to browse thousands of faces and profiles, and maybe they will not even care to manage the first steps of virtual knowledge. "Anyone can go to the gym - the Daily Telegraph says the site's founder, Evan Marc Katz - But those who want to get the best results, train with a personal trainer. I am a personal trainer for love. " A figure that is pointed out, is increasingly in demand, even in cities like New York, where also the opportunities for a knowledge and socialization live there. "My clients are not losers - Katz points out, however - but successful people. The point is that there is a high number of people who do not know how to sell. "

Who drives the site seems to have made their own the rules of marketing, and argues that to find the love you should sell the product well, that is, themselves. "These kinds of companies is constantly growing - the BBC says Mark Brooks, editor of Online Personals Watch, specializing in the monitoring of trends in the ads - There is a very high demand by those who sought a soul mate and could not find it. Many want to avoid the feeling of rejection that comes when a message is not answered. " Each event that you are unable to arrange for his client translates into a gain for the cyber-Cyrano, although there are fixed rates, not just economic. The compilation of a profile can cost 180 euros, while talking to a guide that gives tips on how to find the ideal woman also costs 100 euros per hour. For $ 149, E-Cyrano, which currently promises a "sell-by recession," offers one hour of phone conversation with a consultant who wrote the profile of the customer: we provide two options to 200 words each. Generally, you compile a description of the entity that publishes the announcement (the one that ends at the sites for meetings in the "about me") and the person you are looking for. Wanting to save money, you can spend $ 39 In this case, the phone conversation is reduced to 20 minutes, but the consultant will only review an ad already written, correcting any errors. I consider you ghoswriter sellers, but with a poetic vocation.

The site VDA (Virtual Dating Assistants) assists its customers from the first steps up the appointment. Not only, therefore, is able to suggest books captured the attention of those on the other side of the screen, you select, but also women who write, and take care of fixing the first date. The company comes to ensuring appointments from 2 to 5 per month. In return, however, asks for a price that is affordable for all budgets, ranging from 470 and 950 euros per month. In this expensive option there is also a special session to prepare at the time of the appointment. The package also includes digital retouching of photos of the profile to remove any imperfections. Anyone wishing to make themselves, however, can simply buy a guidebook with 10 recommendations, as for him and one for her: it costs $ 27.

Most of these companies is in America, even though its customers live in the United Kingdom, Canada, Australia, Mexico and South America. "Find your soul mate on the Web - Valdez says Scott, founder of the VDA - it's all a matter of selection." A selection almost always one way: 80% of the company's customers were male, although the percentage would be down. "The service we offer - continues Valdez - is like a telemarketing campaign. The dating sites are places through which the masses choose to identify the potential half. "

But such advice is given to those who want to "sell" in the best possible way? The consultants suggest to avoid the errors of grammar, which can negatively affect those who read the announcement. Then you have to be specific: avoid adjectives, and rather than define you as "wild people", provide an example of a circumstance in which you have been. The choice of photos is important. Site managers "Ok Cupid," for example, suggest to smile and to set a goal, perhaps with one eye winking. Better to opt for the photos where you are engaged in an activity that could be the focus of a conversation, for example, ask to see while playing the guitar, or while you dive underwater. One area, this virtual assistants, who knows no crisis: "We are like undertakers. There is always required, because people constantly look for love, "says the founder of E-Cyrano.