One of the slides shown by Steve Jobs during his speech yesterday (Engadget)
The phones are not perfect. This is the problem. Steve Jobs the death grip , the "grip of death" which resets the reception of the new iPhone 4 is more of a media event, indeed - to use his own words - a real "Antennagate".
The fault is not Apple's, recalled that as his guru invests $ 100 million in technologies for quality control with dozens of anechoic chambers for testing are received, but the phones, which have their weaknesses. Other devices on the market - such as the Blackberry Bold 9700 , HTC Droid, the Samsung Omnia II - have the same problem. But nobody talks about.
A scandal fueled by the media, then, since in reality Apple's customers are satisfied as never before: only 0.55% of the buyers contacted Apple customer care to express complaints to that effect, and only 1 , 7% took advantage of the clause offered U.S. operator AT & T (which exclusively distributes the iPhone) to get the full reimbursement of expenses (over 6% against the previous model, the iPhone 3G). And then there are 3 million units sold in just 22 days that are there to prove that the iPhone 4 is the best Apple product ever.
The problem still exists, and Steve Jobs does not hide behind a finger (also because there is a decline in the shares and the specter of a class action to put Apple in front of their responsibilities).
So here's the solution: a case offered free to all users who purchase the phone from now until September 30. A solution that allows Apple to repair the "damage" without losing too much (less than 150 thousand U.S. dollars against 1.5 billion that would have been necessary to call all iPhones so far out of the oven). Those who were not yet satisfied may request a full refund of the expenditure within 30 days of purchase.
The storm has passed? We will see. Certainly the competition know you have one more card to play. Even Microsoft, which in the mobile sector can not be said that if the steps very well , he raised his head to give his personal stoccatina against the eternal rival: "iPhone 4? It may be their view, " said Kevin Turner, CTO of Redmond ironic, reassuring users of the next Windows Phone 7: "I do not have to worry about the way in which certain impugnerenno the phone to make a phone call."
Like it or not, the iPhone 4 is still the smartphone to beat. In Italy we will see the 30th July, at a price that will be communicated by the operators in the coming days.
