Digital music, more than 1000% Revenues: $ 4.6 billion

THE NUMBERS

The IFPI data worldwide confirm the exponential growth. In 7 years, born 400 platforms that sell music online. In Italy, in 2011, the increase was 23% with a turnover of almost 19 million euros

Digital music, more than 1000% Revenues: $ 4.6 billion (Ap)

ARE after 7 years since he landed in Italy iTunes throwing in fact the basis for the development of "a music market liquid hitherto non-existent, in terms of turnover and offer legal digital. In recent years our country has taken important steps to bring sustainable business models and above all responsive to the needs of an increasingly technological and demanding consumer. "

According to IFPI data in the worldwide in 2010 are "more than 13 million tracks available in digital stores and more than 400 platforms that sell music online worldwide. Revenues from digital music totaled $ 4.6 billion with a +6%. Overall, in 6 years, the online music market has grown by 1,000%. To take this photograph is the IFPI, Italian Music Industry Federation.

"Despite the difficulties and cultural resistance and infrastructure, especially related to the lack of a Digital Agenda and serious long-term", the Italian music industry has believed and invested in digital music and today, "the first nine months of 2011, market share has reached 23% with a turnover of almost 19 million euros, an increase over the same period the previous year of 17%. "

The signals are "strong and encouraging, digital sales, which initially riguardavo only the top ten ranking official, have moved to the albums and have also involved the catalog,

not only the new hit ". IFPI has recently unified the official rankings Gfk albums, downloads, and considering not only the sales of physical product, this to give "an important signal to market."

"More and download, also grow revenues based on advertising or Youtube that, according to latest figures Deloitte, have increased by 39%. Much is still to do, "Italy, which has always placed as the music market in the first 10 countries in the world (in the physical market is the eighth), for digital" ranks only 16 th place. "