IPAD

Just released on the App Store, is already a cult on the web. An electronic magazine for the Apple tablet that takes content from Facebook and Twitter. It allows you to browse a newspaper always new JUSTIN Toniutti

It's called Flipboard iPad application and you could easily dismiss the definition of "digital magazine" as there are already so many. But, if so, it would be difficult to explain why this software, just launched, is already a cult on the web. In fact, Flipboard is much more: a journal paper begins and ends, and then the reader waits for the next number. Flipboard undermines the concept of periodicity on the Apple tablet bearing a magazine fluid, which takes its content from the social web, strips them of their technical and aesthetic and functional paginate them in a glossy magazine layout. Even better: Flipboard the reader understands what its like to trade patterns and preferences on social networks, select themes, updates and articles and submit them to the reader in the form of a magazine. From browsing in digital, as is already done with other iPad publishing products.

A real magazine. Flipboard is not a simple aggregator of sources around the net. Originally there is a selection of content, operated by Flipboard.com that goes fishing among the most influential blogs and trendy, divided by subject. The sections at this stage of the application include politics, news, tech, photo, style, gossip, movies, a little 'all as a true generalist magazine. Application opens, Flipboard shows what we would call a "cover". But even this is changing, and consists of an image taken from the Internet and a main title, taken from one of the active sources. Turning the page is the summary is completely modular, consisting of a set of box-player capable of being manipulated. Flipboard presents thematic sections and specific sources, and you can choose how to organize the index based on their reading preferences.

The role of social networks. The surprise is in the first two boxes, which are Facebook and Twitter. Flipboard is able to integrate content offerings with user activities on social networks. Themes, discussions and audiovisual content thus become part of the contents of the magazine, which actually offers a "rudder increased," tailored to the player. When you can not insert their favorite feeds. The selection is curated by Editoral Flipboard.com, which always seems to still "on track". When will the Italian version, there will probably be content to local users. Selected content, browse Flipboard is as simple as making the same action on several magazine for the iPad. When you choose an item, there is a nice surprise for the reader who loves the study: The page expands to full screen, and on one side are all the Twitter posts on the subject. In order not to lose an item, simply e-mail from inviarselo Flipboard itself.

Successful despite the limitations. Flipboard has just been updated to version 1.0.1, after a series of problems encountered by users to hook into the content on social networks. Technical difficulties that the company has attributed to the extraordinary number of downloads of the application and its hundreds of thousands of redirects the server Flipboard. A load of requests that have rocked the quality of the service. After the upgrade, the application is stable and functioning.

Some limit does not fail, when you can only read the first two paragraphs of each article. To read a whole, however, just touch the "Watch on the Web," which opens directly to the source page. A limit, but also an acceptable ploy to make the application more streamlined profile and do not remove the original content. Most important of the defects make it impossible to choose and add their own sources, but probably destined to disappear is an impediment.