We start with the facts: Google has removed a check for over $ 100 million payable to Zynga (the mother of Farmville , Mafia Wars and many other games that depopulated on Facebook). In the middle, writes TechCrunch , is a strategic initiative: the birth of a new service called Google Games that should converge within a range of social games.

The conditional is a must, as neither Google nor Zynga have confirmed the agreement. There are many clues that support the hypothesis, however: the recruitment of a gaming veteran like Mark DeLoura in new role (for Google) Game Developer Advocate, for example, but also looking for a Product Management Leader for the games industry ( position is still open if anyone is interested), or the recent purchase of LabPixies , a company that creates games "social" that integrate into custom iGoogle pages.

I agree. Given that it's all true, what if Google makes a platform for online games? Instinctively one is inclined to think of an attempt to arrive (in a roundabout way) where Wave (first) and Buzz (then) would have to lead us: toward a social world more beautiful and more attractive than Facebook. In short, as to create an alternative social network Mark Zuckerberg is a difficult undertaking (including Google) then you might as well try to do the opposite route: using games as bait to attract new users.

The hypothesis is baseless and would give credence to rumors of another alleged highest-ranking service - called Google Me - on which the vertices of Mountain View they would be already working towards a decisive attack on Facebook.

The starting point is said to be the profiles of Google Profiles or even accounts that are currently used to access the most popular G-apps, like Gmail or YouTube. To show, as always, the opportunity to offer increasingly sophisticated advertising and especially "targeted", ie able to aim straight at harnessing the knowledge of consumer tastes and preferences.